Robert Pérez is the founder of Wonder: Strategies for Good, a social-change communications firm. The son of migrant farmworkers, he brings 30+ years of experience helping organizations shift narratives on emotionally complex issues. As the author of Heartwiring Your Messages, Robert shares five evidence-based strategies for connecting with conflicted audiences—refined over a decade in collaboration with advocates and activists. His work centers on accelerating social progress through emotionally resonant, research-based storytelling.