**The Heartwired team is excited this year to bring a two-part workshop series to the Colorado Health Symposium. We strongly recommend that you attend Part 1 on either Wed or Thu, before attending Part 2 on Fri.** 

As advocates, activists, and change-makers, the times in which we’re currently living – and the feeling that we are losing ground, or can’t motivate our audiences to care or take action – can feel frustrating and uncertain. In order to build stronger support for progressive issues, we must understand our audiences. What happens in a person’s brain that shapes where they stand on important social issues? And how can we leverage this knowledge to develop more effective messaging to reach our audiences?

Come learn about the Heartwired approach to messaging from a team with decades of experience building winning messaging and narrative strategies on emotionally complex issues such as freedom to marry for same-sex couples, medical aid-in-dying, abortion care,  immigration, affordable and supportive housing, and COVID vaccine uptake.

If you are working to more deeply understand and communicate with persuadable audiences – that is, those who could be, but are not yet in favor of your policy or social change goals – then this workshop is for you. Our time together will include hands-on application, discussion, and Q&A, and you’ll leave with concrete strategies for persuading audiences that you can start using in your work right away. 

Key objectives for this workshop include:

• Understand what’s actually going on in our bodies and brains when we’re having discussions on emotionally complex social issues.
• Learn to use the Heartwired approach to understand persuadable audiences and their emotional, psychological, and informational needs.
• Practice actionable strategies for using Heartwired messaging to communicate with persuadable audiences and equip them to arrive at support for our issues.