Amy Simon, a founding partner at Goodwin Simon Strategic Research, is a leading public opinion researcher. Specializing in socially controversial and emotionally complex issues, Amy uses her extensive experience in polling, qualitative research, and messaging strategy. She co-developed the Heartwired approach with Wonder: Strategies for Good, integrating psychology, cognitive linguistics, and policy analysis. Amy has crafted winning strategies for various progressive policies, including health equity, marriage equality, healthcare access for transgender individuals, opioids, COVID vaccines, abortion, marijuana, medical aid-in-dying, and immigration.