Goodwin Simon Strategic Research (http://goodwinsimon.com) is an independent public opinion research firm, offering comprehensive quantitative and qualitative research services and strategic communications consulting to our clients in the U.S. and globally. Our cutting-edge approach is built on decades of experience in polling, social and political marketing, narrative change, policy analysis, psychology, and communications strategy. We help advocates succeed, accelerating lasting social and legal change through a genuinely collaborative and iterative process that leverages the latest findings in psychology, behavior change, and neuroaffective research across a wide range of public issues.