Communities must first grasp each problem and its potential solutions to better understand why an organization's work matters and the systemic issues it is working to address. This workshop will explore local media's crucial role in elevating issues, fostering a more profound understanding, and shifting prevalent narratives. Participants will learn how building trusting relationships with journalists can lead to more in-depth and accurate storytelling. The session will also highlight the importance of collaborating with journalists on long-term investigative pieces to provide deeper insights and sustained attention to issues. Additionally, attendees will discover strategies to keep journalists informed, ensuring ongoing interest and accurate coverage of their organization's work.

Key objectives for this workshop include:

• Understand how building trusting relationships with journalists can lead to more in-depth and accurate storytelling.
• Learn why collaborating with journalists on long-term investigative pieces can provide deeper insights and sustained attention to issues.
• Discover strategies to keep journalists informed, ensuring ongoing interest and accurate coverage.

Presenter:

•  Tina Griego, Managing Editor, Colorado News Collaborative